New research find consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing.
Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products.
According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI
A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.
Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.
Combining direct mail with other marketing activities increases campaign payback by up to 20%, research shows